Since the scope of e-Commerce is expanding globally rather than staying in domestic, sellers should keep the global market in mind when creating advertising content.
If a Korean clothing vendor targets the Russian market, it will be better to make a lookbook with Russian models or make a detailed page of an online mall, and if a German beer maker targets the Chinese market, it will be a good idea to make a video of young Chinese people drinking beer deliciously in China.
In addition, in the beauty and fashion industry, the preference for European models is very high, so the proportion of white models is overwhelming although the proportion of the Asain market is more than 40%. And even more than 90% of Vogue’s Japanese magazine covers were white models. Therefore, white models are preferred in most beauty and fashion products.
However, there are very few Asian models in Europe, and the number of European or American models in Asia is also very small. Therefore, the model fee is bound to be high, so for small business owners in the beauty and fashion industries, creating advertising content using foreign models is more than two to three times more expensive than using domestic models.
It will not be easy to produce differentiated advertisements that can attract people’s attention on social media. This is because the higher the quality of the content, the higher the production cost.
In addition, in advanced countries such as the United States, Europe, Japan, and Korea, labor costs are very high, which leads to an increase in advertising production costs.